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LET'S WORK TOGETHER
MARKETING DIRECTOR & WEB DEVELOPER
For Rada Stone, I led a full-scale creative and digital transformation, developing a complete brand identity from the ground up. My work included branding, logo design and animation, and a modern website focused on clarity, performance, and SEO optimization. I also managed marketing and media advertising campaigns, handled social media strategy, and implemented Google Ads, SEO, and SEM to boost online visibility and lead generation. Additionally, I produced and edited high-quality video content to enhance the brand’s digital storytelling. The result was a cohesive, impactful identity and marketing presence that positioned Rada Stone as a strong, professional brand in its industry.
The creation of the Rada Stone logo began with the story of its founders, Raúl and Daniela—a couple whose names inspired the brand itself. I wanted their partnership and shared vision to be at the heart of the identity, so I combined the first syllables of their names to form “RADA,” symbolizing unity and strength. From there, the concept evolved into a design that balanced elegance and durability, reflecting the brand’s foundation in construction and craftsmanship.
The golden details added a sense of luxury and sophistication, helping the logo stand out as both timeless and modern—just like the work behind Rada Stone.
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