LET'S WORK TOGETHER
Hey! I'm Aaron Caldera, a Senior Web and Graphic Designer. With over 11 years of experience, I create meaningful visual experiences that help brands connect with their audiences. I’ve collaborated with international brands such as Netflix, Amazon Prime Video, and more, I work with creators and YouTubers to bring their ideas to life through design, brand identity, strategy, and product development.
I have also worked with top Latin American brands, including Leyendas Legendarias, developing their product lines, website design, branding, and marketing strategies, and Adrian Marcelo, creating product packaging, graphic design, merchandise, branding, and planning events for product launches.
In addition, I help small businesses and startups in the El Paso-border area turn their ideas into reality. I support them with standout design, strategic marketing, and engaging websites that capture attention and drive business growth.
I hold a Bachelor of Arts in Media Advertising with a Minor in Graphic Design from the University of Texas at El Paso. Over the years, I’ve honed my skills across graphic and web design, media production, filmmaking, marketing, and advertising, delivering creative solutions across a wide range of industries.
Currently freelancing, I am passionate about collaborating with clients and agencies to create innovative campaigns and designs that resonate, inspire, and deliver measurable results.
Let's work together to bring your vision to life!
Principles
Simplicity
Clear, user-friendly designs that are both functional and delightful.
Innovation
Always pushing boundaries to create products that truly resonate and make an impact.
Collaboration
Design is a team sport. I believe in co-creating with cross-functional teams to bring the best ideas to life.
My design process for web and graphic design involves several key stages: Research and discovery to understand client needs, concept development to brainstorm ideas, wireframing and mockups to visualize the design, design development to create the elements, prototyping for web design, feedback and iteration to refine the design, finalization and delivery of the files, implementation for web design, testing and launch, and ongoing maintenance and updates to keep the design relevant.
CURRENTLY BASED IN EL PASO, TEXAS