For Nappa, an exciting startup creating a new hard seltzer infused with the best locally grown California fruit flavors, I developed the brand persona from the ground up. My work included logo creation and animation, full brand identity, graphic design, product prototyping, web design, and UI/interaction design, all aimed at capturing the fresh, vibrant, and playful personality of the brand. 

The goal was to create a visual language that feels premium yet approachable, helping Nappa stand out in a competitive beverage market and connect with consumers looking for their next favorite hard seltzer. This project was a creative challenge and a rewarding experience, blending design, storytelling, and product strategy into one cohesive brand identity.

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